OUR PRODUCTS
Our focus on making boating safer, easier and more fun has resulted in the release of a number of world leading products. Innovation is at the heart of Navico’s business model and culture, this is coupled with an unprecedented product launch schedule that enables us to deliver real benefits to consumers across a broad range of recreational boating activities.
Navico on average launches a new product every 20 days. The majority of our revenues come from products launched during the past 24 months, which underlines the importance of innovation for profitable growth. We have continued to see success in our design-to-value engineering, as well as in our sourcing strategies, and have managed to improve our margins despite the average selling price reducing in the market. The lean efforts in the manufacturing facility in Ensenada, Mexico are another contributor to improved margins, and an average employee in the facility today produces ten times as many products as in 2007.
Navico Division Strategy
Recreational Marine is aimed at the consumer market whilst the Commercial division serves commercial vessels of all sizes, from small vessels on inland waterways to larger coastal commercial and passenger craft. Digital Marine is focused on developing mapping, apps and services for both the Recreational and Commercial markets
Recreational Marine Electronics
Commercial Marine Eelctronics
Digital Marine
The Commercial Marine Division has a long history in the supply of autopilots and radio communication, under the Simonds and Robinson brands, for fishing fleets in the North Sea.
The Digital Marine Division was originally set up to focus on mapping requirements for the group. It is now committed to developing and capitalising the revolution that is happening in cloud data, telematics, app development and added value services.
This focus on specific consumer groups per brand enables Navico to develop products with meaningful and practical features that provide a real benefit to the user.
The approach drives an ambitious R&D programme, which includes a rigorous approach to development and production costs, ensuring Navico products are both of outstanding quality and competitively priced.
Current News
Dashboard PANKI
efficient Dashboard integrated into cross-platform data.
Transactional Security
Transactional security control, includes sgmentation by sending differential data, in encrypted and recoded form.
Behavior Patterns
Predictive model based on the historical data and the behavior patterns under analysis.