Tecnología NAVICO

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OUR PRODUCTS


Our focus on making boating safer, easier and more fun has resulted in the release of a number of world leading products. Innovation is at the heart of Navicos business model and culture, this is coupled with an unprecedented product launch schedule that enables us to deliver real benefits to consumers across a broad range of recreational boating activities.

Navico on average launches a new product every 20 days. The majority of our revenues come from products launched during the past 24 months, which underlines the importance of innovation for profitable growth. We have continued to see success in our design-to-value engineering, as well as in our sourcing strategies, and have managed to improve our margins despite the average selling price reducing in the market. The lean efforts in the manufacturing facility in Ensenada, Mexico are another contributor to improved margins, and an average employee in the facility today produces ten times as many products as in 2007.

Navico Division Strategy


Recreational Marine is aimed at the consumer market whilst the Commercial division serves commercial vessels of all sizes, from small vessels on inland waterways to larger coastal commercial and passenger craft. Digital Marine is focused on developing mapping, apps and services for both the Recreational and Commercial markets

Recreational Marine Electronics

Commercial Marine Eelctronics

Digital Marine